Chris Grover Creative/Art Director

chris grover

at.work

Briefs/Brands/Bought

Work.

Are You With Us?

PLACEHOLDER: T-Mobile out-of-home campaign. Replace with the real one-line brief.

MLB All-Star

PLACEHOLDER: T-Mobile MLB All-Star out-of-home. Replace with the real one-line brief.

Holiday Twogether

T-Mobile approached us in November with a tight deadline and a simple ask: write and produce holiday spots and get them on air two weeks before broadcast.

Music Connects Us All

T-Mobile sponsored the 2018 Billboard Music Awards. The brief was a campaign platform built on a real insight: music connects us across generations, languages, and cultures. I wrote the 60-second spot that gave the platform its line, Music Connects Us All, and it carried into two broadcast executions that ran during the show. I art directed both.

Out of Home

T-Mobile was announcing its Samsung Galaxy S10 deal — four lines for $40 — and needed a launch presence worthy of the moment. The concept: the S10 hurtling through space like a spacecraft, breaking through T-Mobile's magenta sound barrier in a burst of color and momentum. I worked with World Famous across multiple days of CGI asset creation, making creative calls before anything went to client.

Sports and Entertainment

At Saatchi & Saatchi I was senior AD on the T-Mobile account in Las Vegas — one of the most culturally loaded markets T-Mobile operates in. The work spanned OOH across T-Mobile Arena and the Vegas Golden Knights, wrapped surfaces and digital boards, influencer talent direction, and pitch concepts for two of the most ambitious venues in the world: Formula 1 Las Vegas and the Sphere. T-Mobile wanted to own Las Vegas the way they owned Times Square. This is where that got built.

Make The World You Want

Make The World You Want was set to be GoDaddy's rebrand launch — a platform built around real entrepreneurs called Makers, each with a distinct story and a website powered by GoDaddy. The goal wasn't product awareness. It was brand transformation: moving GoDaddy from a utility people used to a brand entrepreneurs and young creators identified with.

What is Plus?

What is Plus was GoDaddy's international launch campaign for Websites + Marketing, their all-in-one product for small business owners. I oversaw a recut of the campaign across multiple markets including Australia, Canada, and Germany, directing VO talent across different languages and cultural contexts — six finished spots and two Insight videos.

Empower

Empower by GoDaddy is the company's social impact program, launched in 2017 to give entrepreneurs in underserved communities the training, tools, and mentorship to grow their businesses, delivered through local nonprofit partners. These films gave the Empower team a way to show prospective businesses what the program is and how it can help.

Cheetos Mac and Cheese

Cheetos Mac 'n Cheese is exactly what it sounds like — the snack brand extending into a grocery staple and leaning fully into the absurdity. At The Marketing Arm I designed the prize-merch collection: giveaway pieces customers mailed in for off the box. Five objects, one design system, all of it unapologetically Cheetos.

Nothing and Co.

Nothing and Co. is an independent eyewear brand out of Long Beach, California. With no media budget and no agency, we built the launch from the ground up — took photographer Matt to the pier, stopped strangers, put the glasses on their faces, and shot whatever happened. The images became a lookbook and a wild-posting campaign around Long Beach. No models, no studio, no budget — just the work.

Life is Beautiful

Life is Beautiful 2014 was the festival's second year and its defining one — the moment it stepped onto the national stage. Produced by Downtown Project, Tony Hsieh's downtown Las Vegas revitalization initiative, it took over eighteen blocks of Fremont East for three days in October. I was hired directly by Downtown Project as art director through an open casting process that drew over 100 creatives competing on a live brief and a one-hour concepting session. The lineup — Kanye West, Outkast, Foo Fighters, Arctic Monkeys, Skrillex, The Weeknd, Lionel Richie, and more, plus The Beatles LOVE by Cirque du Soleil with the Las Vegas Philharmonic — was arguably the best the festival has ever had.

Billie Eilish × Echo Studio

Amazon tasked me with art directing the Billie Eilish × Echo Studio co-branded homepage — which meant recreating Billie's visual identity from scratch rather than pulling existing assets, while simultaneously developing a visual language for Echo that didn't yet exist. The blue wave lines aren't Echo brand guidelines — I conceived and built them as the connective tissue between her world and the device. The result was a co-branded homepage system on Amazon.com that had to feel like both of them at once.

AWS × NFL

I art directed the AWS × NFL Next Gen Stats campaign, serving as the football knowledge on a team of CDs who didn't follow the sport — designing regional out-of-home with player matchups organized by market, and recommending Mike of The Fantasy Footballers as VO talent, a casting choice that carried into the podcast's season coverage.

The Conservation Alliance

For the Conservation Alliance I designed the We Are Rec Nation typography that anchored a Politico print campaign reframing public lands protection as the voice of an $860 billion outdoor-recreation industry.

Defend The West Su

No Return was a found-footage political broadcast ad created to apply public pressure on the Alaska state legislature to reject Governor Dunleavy's proposed West Susitna Industrial Access Road — a $450 million industrial mining corridor that would cut through 182 streams, the Iditarod National Historic Trail, and the Susitna River valley, one of the last nearly untouched landscapes in the state. The target wasn't just the governor. It was the legislators who would have to vote on it.

REEL

COULD · WOULD · SHOULD?

Ideas.

Your Mountain Is Calling

A :60 Jeep spec spot told by the mountain she keeps leaving, built entirely with generative AI.

Oblivion Living

Luxury residences for people who want to fuck off. A spec spot parodying luxury-living ads.

Sunshine Day

A spec broadcast piece on school life now, set to the Brady Bunch's Sunshine Day. Told entirely at foot level.

SHAPES · COLORS · SOUNDS

Practice.

Street Rocks

A men's writing journal built like a punk zine. Each copy comes with a one-of-one rock.

ShiftFaced

A four-camera booth that combines up to four people into one composite face.

UNTSA

Underground Never Took The Safe Approach. A playground for illustration, rave goods and DJ mixes.

SELECTED CLIENTS