What is Plus?

What is Plus was GoDaddy's international launch campaign for Websites + Marketing — their all-in-one product for small business owners. I oversaw a recut of the campaign across multiple markets including Australia, Canada, and Germany, directing VO talent across different languages and cultural contexts. Six finished spots. Two Insight videos. One product that needed to make sense to a boutique owner in Sydney and a food truck operator in Toronto at the same time.