We Are Rec Nation

The Conservation Alliance is the leading business coalition for conservation — uniting companies across the outdoor industry to protect public lands and waters. When the BLM Public Lands Rule came up for finalization, The Conservation Alliance mobilized its member base including REI, Patagonia, and the Outdoor Industry Association to apply direct pressure on the Biden administration and Congress. I art directed the print ad and designed the "We Are Rec Nation" typography that anchored the campaign.