Sports and Entertainment

At Saatchi & Saatchi I was senior AD on the T-Mobile account in Las Vegas — one of the most culturally loaded markets T-Mobile operates in. The work spanned OOH across T-Mobile Arena and the Vegas Golden Knights, wrapped surfaces and digital boards, influencer talent direction, and pitch concepts for two of the most ambitious venues in the world — Formula 1 Las Vegas and the Sphere. T-Mobile wanted to own Las Vegas the way they owned Times Square. This is where that got built.