No Return

No Return was a found-footage political broadcast ad created to apply public pressure on the Alaska state legislature to reject Governor Dunleavy's proposed West Susitna Industrial Access Road — a $450 million industrial mining corridor that would cut through 182 streams, the Iditarod National Historic Trail, and the Susitna River valley, one of the last nearly untouched landscapes in the state. The target wasn't just the governor. It was the legislators who would have to vote on it.
(The Ask)

Turn public knowledge into legislative pressure.

(The Goals)

Heading

(The Results)

The legislation didn't pass. The governor responded. The ad worked.

(Connect)

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