Out of Home

T-Mobile was announcing their Samsung Galaxy S10 deal — 4 lines for $40 — and needed a launch presence worthy of both the product and the price point. The concept: the S10 hurling through space like a spacecraft, breaking through T-Mobile's signature magenta sound barrier in a burst of color and momentum. I served as senior creative authority on the campaign, working with World Famous across multiple days of CGI asset creation, making executive creative decisions before anything went to client.