Life is Beautiful

Life is Beautiful 2014 was the festival's second year and its defining one — the moment it stepped onto the national stage. Produced by Downtown Project, Tony Hsieh's $350 million downtown Las Vegas revitalization initiative, the festival took over eighteen city blocks of Fremont East for three days in October. I was hired directly by Downtown Project as the art director, through an open casting process that drew over 100 creatives competing for the role with a live brief and a one-hour concepting session. The lineup: Kanye West, Outkast, Foo Fighters, Arctic Monkeys, Skrillex, The Weeknd, Lionel Richie, Kacey Musgraves, Panic! At The Disco, Alt-J, The Roots, and Girl Talk. Celebrity chefs José Andrés, Nancy Silverton, and Giada De Laurentiis. A special performance from The Beatles Love by Cirque du Soleil with the Las Vegas Philharmonic. Arguably the best lineup the festival has ever had.