Make 2020

Make The World You Want was GoDaddy's flagship brand platform — a sustained, 360 campaign built around real entrepreneurs called Makers, each with a distinct story, personality, and website powered by GoDaddy. The goal wasn't product awareness. It was brand transformation: moving GoDaddy from a utility people used to an empowerment brand entrepreneurs and young creators identified with. The kind of brand where the audience says "that's for people like me."