True Blue

At True Blue Strategies I art directed across two engagements. For the Alameda Belt Line I built the brand identity from scratch — logo, color palette, and system for a neutral joint venture between rival railroads BNSF and Union Pacific — and coached CEO Martin Yarnall on how to present and sell the work to both sets of competing stakeholders.

For the Conservation Alliance I designed the We Are Rec Nation typography that anchored a Politico print campaign reframing public lands protection as the voice of an $860 billion outdoor-recreation industry.