I concepted and art directed two national holiday spots for T-Mobile built around one idea: who you spend it with, not what you're buying. Nick Cannon and his son putting presents under the tree — real chemistry, shot warm and unhurried so it felt like a memory instead of a commercial, letting the TWOgether offer live inside the moment instead of interrupting it.

Two finished films, running nationally across the holiday season.

I art directed two same-day broadcast moments for T-Mobile during the 2018 Billboard Music Awards. For J Balvin, new VO recorded in his own voice delivering the line "Music connects us all," landing during his biggest BBMA moment. For Kesha and Macklemore, a high-stakes game of Go Fish, shot the night before the show and cut to air within hours — leaning into Vegas energy to make a same-day idea feel like it belonged on a live broadcast.

Two spots, both aired during the BBMAs broadcast — J Balvin's breakout BBMA moment.

I art directed T-Mobile's Samsung Galaxy S10 launch — the phone hurtling through space like a spacecraft, breaking through T-Mobile's magenta sound barrier in a burst of color and motion, built in CGI with World Famous across multiple production days. The idea was to make a pricing announcement feel like a cultural event, not a billboard.

Placed across Times Square, NASDAQ, Reuters, Bryant Park, Broadway, and the T-Mobile flagship — landmark takeovers, not standard OOH.

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As senior AD on T-Mobile's Las Vegas account at Saatchi & Saatchi, I art directed OOH, wrapped surfaces, and digital boards across T-Mobile Arena and the Vegas Golden Knights, directed influencer talent on content, and contributed pitch concepts for Formula 1 Las Vegas and the Sphere — designing for one of the most visually saturated, culturally loaded markets T-Mobile operates in.

Live work ran across T-Mobile Arena and Golden Knights activations; F1 and Sphere concepts were pitch work for two of the most-watched venues in the world.