I art directed three remote-shot documentary films for GoDaddy's Empower entrepreneurship initiative, built from self-shot footage, partner photography, and motion graphics, woven into one coherent branded system across three different communities and stories — designed to give the Empower team a sales tool they could actually show, not just describe.

Three completed films, still in active use as a pitch tool with new partners and institutional clients.

I art directed GoDaddy's flagship brand platform, Make The World You Want — a year-long campaign built around real entrepreneurs called Makers, each shot with their own visual identity and story. The idea was to move GoDaddy from a utility people used to a brand creators identified with, anchored around the New Year reset and the moment people decide to stop waiting.

A full 360 platform across broadcast, DOOH, YouTube long-form, social, and live activation.